I was working with a colleague the other day and he showed me one of his new flyers. What was weird was that he had a two dimensional bar code printed next to his name. Being the technophile that I am, I grabbed my Iphone and scanned the code. Where I ended up was a great video of him introducing his services, the benefits that he offers and an exclusive invitation to join in one of his weekly conference calls. The video was an apple compatible .mov file so it was compatible with my phone.
Well, I have to tell you that I was blown away. What a great way to instantly create a personal relationship with prospective customers. Not only that, but by inviting them to call into an exclusive weekly event, prospects get engaged without feeling pressured to list or sell.
Apparently I was not the only one that was impressed. My colleague mentioned that his listings have doubled since he started putting this bar code on his cards and flyers.
This approach leverages new and novel technology to get prospective customers engaged with a REALTOR’s personal brand. Although the technology is relatively new, it is becoming more and more widely used which means more and more customers are turning to use it.
It will likely never replace real time listing lead services such as the RedX FSBO and Expired service, but it may be a great marketing tool to increase your reach and grow your number of active listings.