It’s amazing where organic online traffic comes from. I have been doing a fair amount of analysis lately and the highest traffic key word for the 4MySales blog is actually free real estate flyers The second keyword that drives most of my non-long tail traffic is free real estate letters. I, much like most in the blogsphere, am not sure why these specific terms are showing up in the first few pages of google and yahoo. I have tried to gear this blog toward exploring marketing tools for REALTORS and have spent a great deal of time discussing more abstract concepts such as prospecting engines, online social networks, and really using your computer to attract real estate sales leads. Well, I think it is safe to say that SEO is still an enigma.
Showing posts with label free real estate flyers. Show all posts
Showing posts with label free real estate flyers. Show all posts
Wednesday, February 07, 2007
Tuesday, February 06, 2007
Real estate farming letters are just the beginning
Real estate farming letters have been the mainstay of most agent’s marketing programs since the industry began. These, coupled with other online and off-line initiatives can be a great resource in the continual fight to differentiate yourself from the competition.
A lot of agents search for free real estate farming letters, or templates that they can modify to suite their own needs. This approach may have some benefit, but if you are trying to differentiate yourself from every other agent out there, I would recommend approaching your farming letters and your entire marketing plan from a completely different direction.
Most agents do not realize that it takes more than five exposures to their name and offer before a mail recipient will even recognize their name. If you don’t believe me, just think about how you answer most of your junk mail. In order to stand out from the crowd, take a much more strategic approach to your direct mail and incorporate it into a much larger marketing campaign. If you have an area that you are farming, try to find a way to expose every target client to your message at least five times in a relative short period. A simple way to do this is to send everybody on your list a direct mail message in an envelope. I recommend including a piece of candy or something in the envelope to ensure that it gets opened. The next week send out a postcard with an offer or raffle as your call to action. Next place signs at the entrances of the communities that you are farming (be sure to get the proper permits, or plan to have you signs taken down by the city.) For the next week, send out another round of envelopes and place your flyers on the bulletin boards of the local grocery and library. Follow that week with door hangers that have another call to action and offer.
This is a very basic approach to marketing, but it will start the ball rolling. The goal is to get everyone in the community that you are farming with your letters to recognize your name. After that, you just need to remain active enough in the area to maintain your brand awareness in the minds of your target client. By maintaining a top of the mind awareness with your prospects, you will ensure that you will be their first phone call when it is time to call upon the resources of a REALTOR.
A lot of agents search for free real estate farming letters, or templates that they can modify to suite their own needs. This approach may have some benefit, but if you are trying to differentiate yourself from every other agent out there, I would recommend approaching your farming letters and your entire marketing plan from a completely different direction.
Most agents do not realize that it takes more than five exposures to their name and offer before a mail recipient will even recognize their name. If you don’t believe me, just think about how you answer most of your junk mail. In order to stand out from the crowd, take a much more strategic approach to your direct mail and incorporate it into a much larger marketing campaign. If you have an area that you are farming, try to find a way to expose every target client to your message at least five times in a relative short period. A simple way to do this is to send everybody on your list a direct mail message in an envelope. I recommend including a piece of candy or something in the envelope to ensure that it gets opened. The next week send out a postcard with an offer or raffle as your call to action. Next place signs at the entrances of the communities that you are farming (be sure to get the proper permits, or plan to have you signs taken down by the city.) For the next week, send out another round of envelopes and place your flyers on the bulletin boards of the local grocery and library. Follow that week with door hangers that have another call to action and offer.
This is a very basic approach to marketing, but it will start the ball rolling. The goal is to get everyone in the community that you are farming with your letters to recognize your name. After that, you just need to remain active enough in the area to maintain your brand awareness in the minds of your target client. By maintaining a top of the mind awareness with your prospects, you will ensure that you will be their first phone call when it is time to call upon the resources of a REALTOR.
Monday, February 05, 2007
The hittail is getting longer
I’ll be the first to admit that I have not had a great deal of time to make posts this year. However, previous blog entries and other, less time intensive, marketing activities have managed to carry 4MySales through this period of inactivity. In looking at my hittail report this morning, I am pleased to announce that long tail keywords such as free real estate flyers, real estate marketing tools, real estate follow up letters as well as real estate agent online have contributed to over 62.6% of all of the generic search traffic to this real estate blog and the 4MySales.com Real Estate Marketing website. Hopefully I will have time over the next few weeks to start posting about real estate marketing again, however, it is still nice to see that blogging works as a marketing tool.
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