Improving Keyword Search Traffic

My ideas building squeeze pages is not unique, and is in fact becoming a widely practiced technique for search engine optimization. As a reminder, a squeeze page is a search engine optimized keyword specific landing page to gather leads. An example of this would be my expired listing lead site, realestatecountry.net.

Here is a link to a Marketing Sherpa article on how Jelly Belly has used this technique to grow their online customer acquisition and conversion by 200%. Now for many REALTORs, using an enterprise system to create 500 keyword specific pages is just not economically viable. However, I can tell you that similar results can be achieved with a simple WordPress blog, templates and a godaddy account.

Just to keep score on which of my links are currently getting first page exposure for a search term on Google, “Real Estate country” is still low on Google, but gaining rank. Expired Listing lead and Expired Listing Lead software is dominated by my links. For my wife, “Chewable Prenatal Vitamin” shows up on Google twice with a link to Bloom’en Nutrition, and I just registered PregnancyVitamin.net so we shall see when it finally ranks after I get the pages loaded.

Online Marketing Resource; The Best That I Could Find

It is obvious to most of you reading this post that online marketing is going to be the most cost effective way to attract new business. You have the farthest reach, can touch the most people and it is the only advertising that you can do to get prospective clients when they are sitting at their desk at work during the day. This is no shortage of places to learn about marketing your site online, and making the conversion process more streamlined, but I have to tell you that the information taught by MarketingExperiments in their bi-weekly webinars is by far the best. I attend their online marketing optimization webinars every other week and have a lot of success in growing the conversion and even the page rank of 4MySales.com and leveraging the benefits of the RedX real estate lead attraction system.

Marketing Experiments is owned by Marketing Sherpa, which is one of the most best known online marketing resources around. Their entire approach is to take the websites of small businesses and organizations, and run optimization experiments on those sites to increase lead capture by focusing on various aspects of the website and the steps that the prospect goes through as they convert to clients. The online webinars are hosted by a well respected team of researchers whose only job is to find out what best practices actually result in additional sales for a given website. The link to their site is above, and if you want a great resource to learn how to improve the effectiveness of your website and online marketing I would recommend Marketng Experiments.