Does this worry anybody?

I was over on mashable.com this morning reading their predictions for 2007, and it is amazing how rapidly online social networks are taking over the online and mobile communication space. The site has reviewed hundreds of online social sites over the past year and the number of online social properties is growing at a phenominal rate. Online social networking is the newest .com boom. The only question is, how does the average real estate agent effectively leverage the phenomina to maximize their business?

Optimize Your Real Estate Blog for Google

I recently had a conversation with a gentleman who claims to be a specialist in viral marketing. We discussed the benefits of the new online social networks, but he pointed out one of the biggest mistakes most professionals make when they launch a blog is that they start writing, but never take time to optimize their blogs tags, title and descriptions in the html code. This often results in a poor ranking and index on Google, Yahoo and other engines because the basic title and phrases are missing.

It seems like a minor point, but I am sure that it is one that most of us overlook. When you create a new blog, please be sure to enter the proper meta tags into the HTML so that they can be indexed properly. This may require a small amount of additional text in the template, depending on who is hosting your blog. I am not sure how to do it for WordPress, but for blogger, you simply need to add the tag directly into the template html. To give you an example, this blog has the following HTML tags that are indexed by different engines (I pulled out the > and the < to allow blogger to publish the code):

title>Real estate marketing tools from 4MySales.commeta name="robots" content="index,follow" /
meta name="googlebot" content="index, follow" /
meta name="description" content="Real Estate Blog Marketing and Lead Generation" /
meta name="keywords" content="real estate blogs, realtor leads, real estate marketing letters, flyers, real estate marketing tools, real estate farming, realtor license, automated, podcasts, capture leads" /
meta name="author" content="Real estate marketing blogs for REALTORS" /
meta name="language" content="English" /
meta name="country" content="United States" /


A usesfull tool to see how effectively your blog is tagged is the Meta Tag Analyzer found at Widexl which evaluates your URL and gives you a green, orange, or red statement regarding how well your title, description and keyword tags are optimized. The tool is a great starting point to optimize your real estate blog.

13 Biggest Wastes of Your Real Estate Marketing Dollars

I’ve been a little lax in the real estate blog this week…. But hey, it’s the holidays.

I was reading this article in Marketing Profs this week on the 13 biggest wastes of money in your budget. The article is for general marketing purposes, but there are two specific points that bear mentioning as they apply to most real estate agents. The points that the article brings up are:

1) Marketing Waste No. 3: Failing to follow up on leads
2) Marketing Waste No. 4: Killing the conversation
3) Marketing Waste No. 5: Overemphasizing new leads

There are a number of other great points that are made in the article, but I feel that the three that I mentioned are some of the most important. I’m too lax to look up the specific NAR statistic, but I believe that between 70-80 percent of new leads received by REALTORS do not receive timely follow up. My only response to that is create a prospecting engine to automate the follow up. Use autoresponders and click to call features and take advantage of the latest technology to make sure that when a lead is captured that it receives the attention that it deserves.

In conjunction with the follow up statement, I feel that the topic of killing the conversation needs to be mentioned. When a prospect (some people call it a lead, but my version of a lead is a qualified target client) contacts a real estate agent, the conversation should revolve around serving the needs of the prospect as well as qualifying them as a lead. We all love to tell people about what we are selling, and you can quickly kill a conversation with a prospect by jumping right into the features of your most current listings. Use your first conversation to identify the needs and wants of the prospect as well as ask questions that will help you to qualify them as a client. Save the detailed list of properties for when you have them face to face.

As I said before, the article has a number of great pearls of wisdom… 13 to be exact.. but the third plays right into the explanation about the need for a prospecting engine. As I have said many times; out of 100 current home owners, 1 needs your help right now, 20 will need your help within the next two years, and an additional 50 will need your help within the next seven years. Instead of spending all of your money trying to find that one new lead, use your prospecting engine to convert those leads that you have into ready and waiting clients.

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On a completely separate note, my hittail says I need to write more about free real estate flyers. I’m not sure how to effectively incorporate the text into my real estate marketing blog. However, I’m up for the challenge.
4MySales.com

Back to Real Estate Marketing Basics

I have been babbling about social networks and abstract marketing ideas for the past month, and it is time to get back to my real estate marketing roots. For the next few posts, I will be talking less about the use on flickr, youtube, and other Mashups and focus more on the basics of marketing that every real estate agent can use; tools such as real estate flyers, real estate signage, realty advertising, and the basics of marketing your small business.

This holiday season has been great because I have had some time to catch up on my reading. I got caught up on reading Ardell’s SeachingSeattle as well as The Real Estate Tomato and Sellsius all of whom are prolific real estate writers (I think Jim is on the same technology kick as I was with his recent posts about new comment bookmarking.)

After catching up with the commentary of my peers, I spent a great deal of time reviewing the most recent articles in Marketing Profs and found some great advice that I would like to share. The specific article is entitled Ten Key Questions for Your Web Copy and it details a number of questions that you should keep in mind when developing your online presence. Click the title to read the full article, but if you don’t have time, here are the items that the article discusses:

1. Is your homepage empathetic to your visitors?

2. Is your site organized on your customer's terms?

3. Are your offers easily accessible?

4. Is your content distributed properly?
Use testimonials and reports across all of the pages of your real estate website instead of having a single dedicated page.

5. Do you offer print-friendly pages?

6. Is your contact information complete and easy to find?
I can’t tell you how important this one is. Many realtors buy websites that have contact forms as part of the offering. However, when you visit their website, there is no telephone number, not address, and the only way that you can get hold of the agent is filling out a form and sending it into the web abyss. Please make sure that your phone number and contact information is on your home page and make it as easy as possible for your clients to contact you.

8. Does your homepage have a place for timely announcements or news?
Can anybody say Blog?

9. Do you have a retention device?
We all know the value of real estate newsletters and auto-responders. Use them continually.

10. Do you regularly check your Web stats?
I would have finished at nine, but the point on the article is well stated.

More marketing commentary to come…. Viva Real Estate!

A Sense of Community and Opportunity

I have been involved in the real estate and online industries for about six years now and I must tell you that over and over I see the most traffic online invariably comes from the communities. Chat rooms and forums used to rule the online traffic, and if you wanted to find a group of active target customers, you would simply search for a forum, Yahoo Group or chat room that served your client’s niche. With the advent of the new online social networks this truism is becoming more and more pronounced.

So as a marketer and real estate agent, how do you capitalize on this phenomena to drive people in your community into your office?

Thanks to the proliferation of standardized community tools you can create your own online network to serve your local community. As the host of this network, you can drive a lot of traffic through your front door. In addition, because of the new and emerging networking platforms, the cost is minimal, and the opportunity for customization is immense.

I have been researching the different platforms that you can use to create your network, and there are a variety of platforms to suit your needs. If you have no access to a programmer, there are a few such as Me.com, CommunityServer and Bryght.com which are primarily turnkey networks. If you do have access to a programmer, there are a lot of open source packages that can be customized to serve the needs of your community. The few that I have looked at are: http://www.joomla.org/, http://www.drupal.org/, http://www.plone.org/, http://www.phpfox.com/, AROUNDMe and DZIOC which I will most likely use for my new online project. Finally, if you want to go big, there are a number of platform providers and integrators that you can use to create a completely customized platform. In addition to Pluck Sitelife and Select Minds, here are the Google Picks.

With the advent of all of these online tools and the adoption of MySpace by individuals over the age of 35, people are moving online to find ways to connect. We all lead such busy lives that many of us miss the day to day interaction with friends and have given up social outlets in favor of longer work days and too many demands on our time. For the real estate agent or firm that can capitailize on this movement and connect with their neighbors online there is great opportunity. By extension, for those agents that can connect with others online and bring those connections into the brick and mortar world, through the use of meetings, mixers, and social events, the opportunity to become a fixture in your community is immense.

Time’s Man of The Year is you…. So What Does This Mean to Real Estate?

Time magazine recently announced that due to the explosion of online social media, its man of the year is all of us that participate and contribute to online content on the web. What this means is that unlike previous history, today’s western world provides an individual voice to every man, woman, and child with an internet connection. Now there are a ton of social, caste, and class implications about that statement, but for those of you who use the internet to promote your real estate services, this revolution may have some drastic implications on how you approach your business.

Over the past few years we have all read that Real Estate Agents need a good REALTOR blog and that if you promote yourself online, a static web site is just not enough. We have also been encouraged to use our real estate blogs to differentiate, provide value, and drive interest in our business. By embracing these new tools, many of us have been able to carve a deep niche into the long tail of our market and attract quite a few clients. However, the man (or woman) of the year announcement is a harbinger of a much deeper wave that is sweeping the tide of human communication. Much like the dot com bubble of the late 90’s, online social networks and YouTube mimics are popping up everywhere. SE's are servicing specific niches and the MySpaces of the world are being subverted by specific media networks that serve very narrow niches and industries…. Let’s remember that ActiveRain is a great example of this phenomena. The wave of social media is overwhelming, but the implication for real estate agents is that their voices may soon get mired and lost in the overpowering static that is created by billions of online blogs, networks, posts, forums, and video sites. If a new blog is created every two seconds and that number is accelerating, it won’t be long before having a voice online will just not be enough to get noticed.

I like this time in online development to the initial introduction of the internet to the public. In its initial stages, the net was used primarily by universities and academics to share studies, papers, data, and researched-based facts. As more and more people jumped online thanks to AOL, Prodigy, and later by NetZero, the use of the net to share data shifted to more of a commerce-based platform. This resulted in the volumes of academic data becoming dwarfed by the explosion in commerce-related activity, and the land grab of every business to have a presence online. After the bubble burst and the dust settled, we had a few mega corporations, a number of bankrupt start-ups, and a society that new how to buy Christmas gifts online. Just to reiterate the point, the landscape had shifted to where it was a lot easier to find content generated by business than it was to find content from academia from a volume of data point of view.

Now we jump to the current age where blogging and social media has given a voice to the average user. Those real estate agents who have been the early adopters are much like the early commercial sites on the net who were competing against the established real estate that was owned by academia. The obvious difference is now it is the voice of the individual which is competing for space against the traditional click and mortar websites. However, the wave is coming in once again. Everybody is jumping on the social media band wagon and the VC’s are funding investment into its growth.

As a result, I predict a very similar wave will hit us within the next few years. By 2008, most people online will subscribe to some form of online expression. Some people may blog, some may post and chat, a few will even create videos and share visual media, but most individuals with an internet connection will express their views online. (The takeaway is that your real estate blog is going to get a lot more competitive) In addition, a multitude of niche-serving social medial sites will pop up to compete with each other for access to the voices of the individual. (Just spend a few minutes on Mashable.com to see how many social networks pop up on a daily basis.) Finally, the business model for the social sites will prove itself in a handful of industries, and those sites that do not generate revenue will eventually fade away.

So what are the lessons to be learned from the past? For the real estate agent, be an early adopter of technology. Create your blogs and podcasts and generate a following while the landscape is still sparse. Also, plan for the future. Include online media as a way to promote your business, but don’t forget the more traditional methods of marketing as well. Finally, look for ways to tie your online community into your off-line world. Connect with the readers of your blog over coffee (in person) and take online social networking into the real world.

The $500 Cancellation Fee

Walter Sanford had a great article this week about small ways to improve the profitability of your real estate business. One of the items that he pointed out is that for a listing cancellation, not to be mistaken with an expired listing, he charges $500 to cover his time and investment in marketing. This approach resonates with me because I take the same approach with tenants in my rental units where I charge a $65.00 service fee if the tenant requires me to come out and replace a light bulb or un-clog a toilet.

Back to the point, your time is valuable and although you need to give your clients the flexibility to get out of a listing contract if their expectations are not being met, you also need to be covered and compensated for the time and money that you invested in this client to help them sell their home. Many agents will spend a few hundred dollars on real estate flyers, real estate letters, marketing tools, listing letters, real estate advertisements and other marketing resources to help your client’s listing sell. If your client chooses not to use you after you have made this investment, but well before the listing agreement has expired, you should be compensated for your time and investment.

When putting together your listing agreement, agree on the duration as always, but negotiate the cost of cancellation with your client. Explain during the sales process that you will be investing X dollars into print advertising and that if they choose to cancel the agreement early they are only responsible for that initial investment in marketing materials and your time. Modify the explanation to describe your specific approach, but overall the message is that your services have a high value and that there are costs associated with selling the home that the client will have to absorb if they choose to back out early.

It’s Not The Length, But The Thickness That Counts

Okay, get your mind out of the gutter. I am talking about the application of the long tail theory to the 4MySale SE traffic. Using Hittail, I have been including a variety of different (suggested) search terms in a multitude of different blog entries. As a result, I am proud to say that I have significantly shifted how searchers end up on the 4MySales Real Estate Marketing blog. When we first started using HitTail, which was just two months ago, 83% of our search traffic came from the top ten search words. I am now pleased to tell you that thanks to the random placement of words such as free real estate marketing letters, free flyers, realty leads, real estate offers, house values (not to be mistaken with the company,) REALTOR License (and lisense) this real estate blog now receives 54% of its traffic from the top ten key real estate phrases.

Over the next few weeks I will see if we can’t get “free real estate farming letters” and “real estate flyers” into a few more blogs to increase exposure for those terms as well.

On a final note, I googled 4MySales this evening and it came back with 30,000 hits. This is not bad, but a far cry from the 100,000 that I am aiming for by the end of the year. Therefore, I have a challenge for you:

I CHALLENGE YOU!!!!

Blog about 4MySales.com and send me an email with the link to your blog. I will both reciprocate by reviewing your blog and placing a few links back to it on this site. In addition, I will give you a free copy of the IP Ware Real Estate Investment Analysis Software which retails for $40.00. Send your links to me at b@ trainers.zzn.com, or just add the link in a comment on this blog.

(Remember to remove the space after the @ when typing the email address. I included the space to avoid a little spam.) I'll email you the download link to the software and start discussing your insights on this and the ActiveRain Blog

Be on Your Prospects Computer When They Look For A REALTOR

I wrote earlier in the week about how most clients are spending their time searching for a home while on the internet at work. In that post my suggestion was to create a tool that will allow them to find the listing and data that they want quickly and effectively. My original thought was to create a feed reader that became part of the user’s desktop wallpaper so that they could update their home search every time they closed the windows of their browser. My programmers have told me that this is more than feasible for 4MySales.com, but I am not sure if I could justify the initial investment.

Therefore, for an alternative I have located a site from Conduit Solutions that allows you to create your own customized search bar; complete with your logo, rss feed (can anybody say listings on demand?) and other tools to help your client. My idea is simply that you create a real estate toolbar with Conduit, and design your specific toolbar to feed your blog as well as any rate and property information that you can syndicate through the toolbar, directly to your prospect’s computer. After designing your toolbar offer it up for download on your blog and website, and offer it to any prospects that you may come in contact with. If you can feed these prospects what they want, when the want it…. at work, you may do a lot for increasing your client list.

Oh, by the way, I am still waiting on suggestions on how we can achieve something similar to what Rosenblatt is doing…. I’m open to suggestions.

Foreclosures Are Up, Is This an Opportunity?

On an annual basis RealtyTrac announces its state of the foreclosure market which serves to drive traffic to their site as well as give another data point to the state of the industry. Last week they made their announcement about the state of the foreclosure market, and unless you are in the short sale market, the data is what we all expected… NOT GOOD.

The RealtyTrac article explains that the number of properties in some stage of foreclosure has jumped over the past few months, with the year over year number for October at 43%. Forty-three percent more homes are in foreclosure this year than last with one in every 1000 households in jeopardy.

Now, other than lamenting, what are we to do with this information?

My personal recommendation is to brush up on the local short sale requirements for the lenders that serve your area and start incorporating this data into your value proposition. Many potential clients in your area desperately want to sell their home, but are in too upside down in the financing to divest the property. For these people and their peers, you can be a resource, and may be able to sell a few homes while you’re at it.

I do want to offer a word of caution when looking into servicing those that desperately need to sell in order to avoid foreclosure and bankruptcy. There are legal requirements in these deals that may limit your commission. These restrictions aside, you may consider taking more of a consultant approach and getting compensated for the time that you invest in helping a panicked client navigate the waters of a short sale.

New Opportunities for Real Estate Abroad

More and more I am seeing different real estate organizations expand their reach into Mexico. Even with local house values declining, the expatriate market seems to still be going strong, and for the real estate entrepreneur, a great opportunity has presented itself. For those that have the access to the resources and technology, servicing the niche of people that want to own beach front property in Mexico and other countries can be very lucrative.

The reason for this post and realization (I was slow to realize, but I see it now) is that over the past few years there has been a significant trend of US citizens buying beach front in Mexico. Articles in San Diego started popping up early last year about an entire colony of US citizens that purchased beach front homes in Mexico and commute every day to their jobs in San Diego. The benefit for these individuals moving to Mexico was that their beach front home cost around 15% of what a similar beach-front home would cost in San Diego. In addition, the recently announced Luxury Condominium Complex funded by Trump’s organization is adding to the movement with people buying the high-end units as second or primary residences.

So for the average agent, where’s the opportunity? If you are net-savvy and can understand Spanish or have close ties to someone who does, you could conceivably start coordinating with Mexican real estate professionals (Century 21 already has a small presence in Mexico) and start offering services to help those that are looking for a vacation home to secure property abroad.

For an entrepreneur that sees the larger opportunity, a great resource that I would certainly use would be a listing aggregator that posted the properties for sale in Mexico and posted locations on a Trulia-like map. This site would be a great resource, especially if it also provided white papers and guidance on how to structure the corporations and trusts that are required for international ownership in Mexico.

Hmmmm….. Anybody want to help me create this site?

Online Social Networks Taken to the Next Level

I was reading about Richard Rosenblatt’s new venture in Business 2.0 and I gotta’ tell you that the concept is pure genius. Loosely translated this means that everybody and their dog are going to try to duplicate the idea within the next year. If you haven’t heard about the former CEO of MySpace’s new project, it capitalizes on the social networking phenomena to create a media company that generates content and revenue in vertically integrated streams across potentially millions of online properties.

The idea as it was explained in the Business 2.0 article is as follows:
1) Buy up all of the random URL’s that people typically type in their browser when they are trying to land on a specific site. As an example, instead of searching “free real estate flyers” many people just type in freerealestateflyers.com. Richard’s company, Demand Media has purchased the companies that aggregate these URLs.

2) On each of these sites instead of having AdSense or Yahoo Sponsored advertisements, have actual tools to let the arbitrary visitor stop by and leave their mark. This reminds me of my childhood where we used to go hiking and carve our names into the sandstone cliffs.

3) The arbitrary visitor leaves their mark, but others can come and do the same. Each random domain is a fully functioning online social network, supported under an intuitive URL that entails the interest of the community.

4) Content that is created can be syndicated, and you really can’t get a better target market for hyperlink advertising. Thus you spread the word and increase the cash.

URL aggregators that host sponsored listings can generate thousands of dollars in revenue. In fact a few companies claim million in revenue, just from posting sponsored links in these pages. Rosenblatt’s group has been busy buying up these properties and will likely be a billion dollar industry within the next two years.

Anybody have any suggestions on how we can duplicate this program on a much smaller scale? I’m all ears…..

Mind Your P's and Q's...

Ardell DellaLoggia made an interesting point in a blog last week. Her discussion, focused on the point that many real estate agents end up commiserating with their opponents during the negotiation for a purchase or sale of a home. They share with the opposing real estate agent their client’s fears, indecisions, and even the client’s pain thresholds as part of the general discussion over a deal. This discussion is often the result of two people commiserating over their foibles (I never thought I would get the opportunity to use that word in print.) However, if two opponents are giving up their secrets in the course of a general complaint session, the clients will inevitably lose.

My father always said “At the end of a sales negotiation if the sales person wants to take you to dinner, you paid too much.” I would rephrase that as: If you are acting as an agent on behalf of your client, your fiduciary duty is to represent their best interests and get them the best deal possible.

Making Your Real Estate Listings SOAR

This article from Marketing Profs was primarily about how to market yourself during a job interview, but I feel that it is extremely applicable to a listing presentation. After all, during a real estate listing or real estate sales presentation, you are really applying for a job. The article details the SOAR approach to selling yourself. The author’s description of SOAR is to use an example that has the S.O.A.R components, as described below, to demonstrate your value and unique selling proposition. Maybe a better name for the approach is “Let me give you an example of how quickly I can sell your home for maximum profit.”

Here are the points as described by the article:
Situation: The situation (briefly) provides the context for the specific accomplishment you want to talk about. This allows the other party to find out the basic facts about the situation you dealt with and establish an overall context for what you are talking about. A mistake people often make is that they forget they need only set the scene and not tell their whole life story.

Example: "We were dealing with a situation where voluntary attrition rates among employees were running as high as 50%. As a result, the morale was low, the customer service was poor, and the hidden costs were sky high. We estimated that the total cost to the business was more than $3 million annually. This was clearly not sustainable."

Obstacles: The obstacle describes why the situation was particularly problematic or thorny. It describes why your accomplishment deserves even greater kudos. Depending on the situation, particularly a forward-looking scenario, you can also use "O" for Opportunity instead of obstacles.

Example: "What made this situation even more difficult was that we were dealing with several call centers across the country with different job markets and leadership styles. To make things worse, the unemployment rate was at a historic low. In essence we were dealing with an employee's market."

Actions: The actions describe specific actions you took to remedy the situation or capitalize on the opportunity. The actions are only important to the extent they will showcase the competencies in question. Make sure that you describe the actions with powerful verbs rather than worn-out, boring expressions. (Hint: Highlight the word in question in Microsoft Word and press Shift-F7 for synonyms.)

Example: "I scrutinized the attrition data using a sophisticated statistical technique. Based on that, I generated profiles of employees who were leaving the company at a much faster rate than the average. I brainstormed with the larger team the root causes. We crafted specific action plans in three key areas: selection, engagement, and leadership effectiveness. We rolled out these insights in the form of an employee retention workshop with the help of the leadership team on the ground."

Results: Just as the proof of the pudding is in eating, the proof of your accomplishment is in the results. This is where the value of your solution is demonstrated. Make them powerful also using action verbs. The results need to be believable, justifiable, and sustainable.

Example: "The result was a dramatic 40% improvement in employee retention in less than six months. There was an equally dramatic upsurge in customer satisfaction and in quality scores of 10 percentage points. Most importantly, the enhanced retention was responsible for slashing more than $1.5 million in recruitment, training, quality, and productivity costs."

Your clients are listening…at work?

I have been reading a lot lately about the best ways to contact your prospective customers when they are most open to receiving your marketing message. For real estate agents, my hope is that these new approaches will be much more effective than solicitation letters and general real estate flyers. It seems however that the conundrum that we face is that while most people now start their search for a new home online, they do it while at work. As we all know, most people now begin their search for a new home through the internet, but they do it with the fastest internet connection they can find; which is the one that they use at their work. Therefore, the challenge for real estate marketers (me) and their clients (you) are to find ways to communicate with these people while they are open to your marketing message, but not available for conversation or in-depth interaction. Essentially this means that your online marketing must be a little sneaky (with respect to helping your prospective client mask the fact that they should otherwise be working) while providing your prospects with the information that they need.

With that in mind, here are a few ways that you can increase the likelihood that your site will become a resources for those that are looking for a home online; while they should be doing other things….

1) If you use audio on your home page, make sure it is optional. Nothing will encourage a member of the work force to close their browser faster than when they land on a page and hear a booming voice saying “______ REAL ESTATE! HERE AT ____ REALTY, WE….!” When this happens, every person in the surrounding cubicles stop to listen.

2) Make syndication of your blog AND YOUR LISTINGS available through multiple RSS feeds. Use Yahoo, Google, NewGator and other feed reader links to make the addition of your blog and listings to your prospect’s feed reader as easy as possible.

3) Your prospects will generally end up on your site looking for listings. You should require a user to register when they use your site so that you can collect enough information to market to them and send your real estate flyers. However, include an automated login system with cookies so that after they register the first time, they won’t have to login again unless they clear their cache on their internet browser.

4) Become a resource online. Offer through your site listings, market data, current rates, and any other feature that will make your REALTOR website stand out from the rest. The current model that I am proposing is something similar to Yahoo Real Estate.

5) Offer your own toolbar and feed reader. Feed readers are becoming more and more popular as aggregators of news. There are now a few utilities that allow you to create your own branded and customized feed reader and toolbar. Tap into these and offer them to your visitors to help brand your site and expand your online presence.

There are many other features that need to be considered. However, these are the few guidelines that I feel are most important. Just remember, if your prospective client should be working, but is taking a small amount of time during their work day to surf the net in search of a new home, take steps to help them remain discreet while providing them with as much guidance and information as possible. If your web presence becomes a resource that your real estate prospect can tap into to help the search, they can easily be converted into clients.

Yahoo Real Estate and Web 2.0

I had not been on Yahoo Real Estate in quite a while; not since they first partnered with Prudential. However, I stopped by this evening to search for real estate discussions on Yahoo Groups and ended up smack dab on their real estate page…Talk about Web 2.0, they have some pretty cool tool for the local home buyer or seller.

For the past while I have been getting most of my market updates from RealtyTimes and the local business report. However, it looks like Yahoo has added this feature directly to their page. Unfortunately new home prices have gone down by 1% since this time last year, but the median price is still around $866K… (In California we have a running joke… I’ve always wanted to live in a million dollar home. I just didn’t think it would be this one.)

Anyway, the revised Yahoo Real Estate pages have a Trulia-like map that shows local MLS listings, current mortgage rates and a chart of property values from Zillow that go back one, five and ten years. Finally, they have the foreclosure leads from RealtyTrac. All of these tools provide a pretty powerful combination.

Drainage Problems, Structural Damage... Sure, I'll Buy That!

There was a time, not so long ago…actually March it was March 2006 when a real estate buyer would completely overlook a number of different detriments to a property when they choose what and where to buy. As a result in this new buyer’s market, there are a number of people in properties that have less than desirable features such a no-yards, steep drives, drainage problems, extremely weird floor plans (I have a buddy that bought a house that must of at one point been used to host swingers parties) and any number of other aspect that compromise the resale value of their property.

I was reading in Broker Agent News this week an article entitled Help Your Buyers Avoid Re-sale Problems which listed a number of different items that typically get overlooked by clients that become infatuated with a property. Even though this is obviously not as big of a problem as it was last year, it is still good to point them out as you serve the best interests of your clients. The one item that was mentioned in the list which should act as a deal breaker is structural defects, unless your buyer has good an current estimates on the cost of repair.

RSS Pieces is Not Just Chocolate and Peanut Butter

I’ve got to tell you that Mary McKnight over at RSS Pieces has some great ideas on how to approach your blog and grow your online exposure. If you haven’t seen any of her posts lately, check her out over at the ActiveRain Network. Mary approaches her online marketing very methodically, as a former chemical engineer this appeals to me, has some great guidance; which can be seen in one of her latest analysis, The Lazy Man’s Guide to Real Estate Blogging.

In her post she give a few recommendations, and the associated costs on how to use your blog, even if you don’t have time. She offers ghost blogging as a suggestion, as well as syndicating content from others. In addition, she advocates guest blogging which is an interesting way to get content and create relationships with other opinion leaders in your community. Finally, she advocates generating revenue from your blog by signing up for an AdSense account, and who can argue with making money?

My Dinner with Schwarzkopf

Okay, maybe not dinner, but I was invited to feature 4MySales.com in an episode of World Business Review which is hosted by Former General Norman Schwarzkopf. As it was explained to me this morning, World Business Review is a business TV show that is distributed across the Bravo Network as well as through CNBC. It is also televised in feeds as entertainment on airplanes and syndicated into various business schools across the country. I watched more than a few episodes while getting my MBA and am familiar with their program. Overall, they have a reach of about 84 million.

So with all of that exposure, I am really flattered that they would like to feature 4MySales.com and the concept of prospecting engines on their program. Apparently they are focusing on the real estate industry for the first quarter of next year. If it all works out, Schwarzkopf will be introducing me as I take the camera on a tour through the concept of prospecting engines and product offering of 4MySales.com