Wednesday, January 03, 2007

Expired Listing Leads… Everything Must Go Regardless of Loss, Cost, or Value

It’s the new year and everybody is having a sales. In real estate this applies to many of the vendors of different services; including those that help identify expired listing leads. I am of course speaking of the RedX expired listing lead service that interfaces with your MLS to provide a daily list of expireds that have been screened through the do not call registry. My friends at the RedX contacted me with a great offer and an invitation to let everybody know. For the time being… (February 15 to be exact) They are waiving both the setup fee (this saves you $150 right off of the bat) and providing a 30% discount off of the first three months worth of service. Essentially this means that their existing service which is usually priced at $150 startup plus $56.99 per month can now be enjoyed for only $39.99 per month with no setup fee. Not a bad new years sale with over $200 in savings for trying out their service.

If you are interested in signing up, here is the link to their offer:
It’s branded with the 4MySales logo as part of my agreement with them.

No what do I know about The RedX? I have worked with them for about two years and used to include their product in the 4MySales service offering. Logistically it was a nightmare getting customers signed up and serviced through both 4MySales and RedX so we eventually ended that arrangement. Anyway, their system consists of a contact management software that interfaces with your MLS. I believe that their system is set up so that you login to your local MLS, specify the search parameters and the returned data is uploaded into the RedX software where it is screened by the Do Not Call list and then compared to previous versions of the listing. Those listings that have had the information changed (telephone number modified so that the listing agent can protect his listing) are restored.

In essence the remaining call list is a clean list of expired listing prospects with the CORRECT contact information.

I am sure that there are many nuances that are included in their system, but I have not delved that deep into their software.

On a final commercial disclaimer note: I do have a commercial and affiliate relationship with these guys. They have a great product, but please do your own due diligence.

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