Tuesday, March 20, 2007

Untapped source of new clients looking for a home

One of the biggest changes in a person’s life that almost always involves a move is a marriage to another person. Two people join in matrimony, and at least one of the parties needs to move. More importantly, for a bright-eyed young couple, it is now time to find their dream home.

I posed the following question the other day to a group that I was addressing: “How many of you currently prospect newlyweds and engaged couples as part of your marketing?” Although it was a small group, nobody volunteered that this was part of their target market. One person did volunteer that they have an active client that is in fact a newlywed, but none of the agents currently made this group part of their target market.

So what’s the takeaway?

This may be an un-tapped market to attract a fair number of prospective home buyers.

I haven’t worked out the details on how one would market to these groups, but there are a number of bridal fairs, boutiques, websites (theknot.com) and other resources where an enterprising real estate agent may prospect for the newlywed couple that is ready to start their lives together and move into their new dream home.

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