Monday, January 19, 2009

Leveraging What the Profiteers Can Teach Us

There are a few approaches that stand out as completely applicable to the white hat world. An approach that more nefarious online marketers use to garner ad revenue from pay per click adversities is to find a set of keywords that are underserved by advertisers and highly trafficked by the public users. The black hat marketers capitalize on these niches by creating thousands of pages of content to penetrate each corner of that niche. These marketers use a variety of tools such as those described in the Micro Niche Tool to locate search terms with opportunity and then a myriad of other software products to penetrate the niche.

As I have discussed previously, I am doing this research to find new ways to increase webtraffic to and my discount offer for the Expired Listing Lead System from RedX. As such I am learning about the blue, black and white hat world of internet marketing. We have all talked about finding a niche in your own market and leveraging it to differentiate yourself. We have also discussed creating single page websites to service our long tail of keywords that we believe are applicable. However, I don’t believe anybody has suggested that we use tools like those discussed above to locate high volume low competition search terms, the create unique individual sites to specifically service those keywords.

My thoughts would be the following: Instead of trying to compete on the term real estate, or even Salt Lake City Real Estate, use the tools to find specific terms that are underserved such as Lease to Own Houses in Salt Lake City. After identifying the desired search terms, buy a URLs with those terms as part of the name, “leasttoownhousesinsaltlake” Finally, create a keyword specific sites that services that niche (see my previous entry on the Ultimate Search Engine Loophole) Finally, make sure that my blogs link to those pages and start alternating my signature pages with the different links. If necessary, create a few new blogs that specifically service and target those sites.

I know that it sounds like a lot of work because you are now managing multiple sites, or at least multiple blogs, but the concept is simply to create a bigger print on the web which may translate into more people being able to find you.

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