I received an email this morning from a company that teaches best practices in marketing. The offer was your standard lead generation tool offering a complimentary e-book download in exchange for an email registration. I have been using a similar method to promote our discount offer on the listing lead and FSBO lead service. There was nothing exciting about the offer, but what was interesting was the use of Twitter and social marketing tools to expand the reach of the offer. Just under the call to action and download button were the following phrases with associated graphics and links:
(I have changed the original links to those of the RedX for demonstration purposes. Try them to see how they interact with each social site. I hope to share how to create each of these links in futue posts.)
The value in including these types of links into any of your real estate agent online marketing campaigns is obvious. It allows the recipients not only to spread your message, but also create a closer relationship to you. The tweet about this download link actually has a script that inputs the text directly into your twitter text box so you just need to click update after logging in. Overall, this is a nice, unobtrusive way to expand the reach of your word of mouth marketing programs and generate a few more leads.
