Ten Twitter Tools Real Estate Agents Can't Live Without

I have been working with Twitter quite a bit lately, and I thought I would list those that I have found most useful for real estate agents to attract leads. These tools have been great in helping me promote both the discounts on the RedX listing lead service, and single property sites.

Here are the top ten Twitter Tools

EasyTweets: Get notified if someone tweets you, your blog, or any brand you want to engage with

Twellow: If you haven’t registered your Real Estate Twitter account on Twollow, it is time to do so.

Twollow: Take some of the hassle out of searching for your prospects. Twollow automatically follows your prospects based upon your target keywords

Notify.me: Would’t you like to know the instant a prospect needs your services? Notify.me lets you know by chat, SMS, or email when a prospect raises their hand.

TweetLater: Would’t it be great if you had an autoresponder on your account, or could schedule your tweets in advance? Oh yeah, you can…. VacaTweet can be uses for an autoresponder as well

BubbleTweet: Add a personalized video to your twitter account.

PeopleBrowser: The only application that I have found where you can geo-target a keyword search

Twitter Karma: To bulk follow or unfollow your followers

TweetLister: Now you can post your full listings

TweetDeck: Useful desktop management of your twitter followers

http://bit.ly/Cxf6x

Getting Real Estate Leads With Twitter

I was looking at this approach to promote our discount offer for the RedX listing lead system, but it’s possibilities are so much greater. The advantage of Twitter for real estate and mortgage professionals is that prospective clients post their needs online all day long. Thanks to this fantastic new technology, you get instant visibility to a prospective client’s needs, the second that he mentions them. It is then just a matter of making contact, offering your services, and working the relationship.

So how would you use this new technology to attract listing or selling clients? Well, getting a new lead is a simple as using one of the many available Twitter mashups that notify you when someone posts a target keyphrase. Combine that with a basic geo-targeted mashup and you have a system that will tell you when someone in your area posts text that could be considered a lead.

In writing that paragraph, it sounds a bit more complicated then it really is. Therefore, I’ll use an example. Suppose you are an agent that specializes in short sales or foreclosure. You would set up a notification service like Easy Tweets to notify you when someone posts the terms “short sale” “list of foreclosures” “home shopping” “looking at neighborhoods” “bidding on foreclosure” “looking for realtor” etc. When any twitter user posts these terms, you will get notified. The next step is to simply Follow these prospects in your own Twitter account and use a geo-targeting twitter mashup (there are a number of them out there) to determine if the poster is local to you. For those posters that are in your vicinity, simply reply by direct message to their post and courting them as an active prospect.

I have been looking for a geo-targeted system that combines the easy tweet notification system with geo targeting so that you only get notified about people in your area. However, I have yet to find that service. Because of that, you may need to sift through potential leads from across the US. If you do know of a system that combines the geo targeting with the keyword notification, let us all know.

Maximize Your Social Real Estate Marketing Online

I received an email this morning from a company that teaches best practices in marketing. The offer was your standard lead generation tool offering a complimentary e-book download in exchange for an email registration. I have been using a similar method to promote our discount offer on the listing lead and FSBO lead service. There was nothing exciting about the offer, but what was interesting was the use of Twitter and social marketing tools to expand the reach of the offer. Just under the call to action and download button were the following phrases with associated graphics and links:

(I have changed the original links to those of the RedX for demonstration purposes. Try them to see how they interact with each social site. I hope to share how to create each of these links in futue posts.)

Have a Twitter Account? Tweet about this download!

Follow Barrett On Twitter @Leads4Realtors

Follow (company name) On Twitter @(company name)

Read Barrett’s Blog

Share on Facebook

The value in including these types of links into any of your real estate agent online marketing campaigns is obvious. It allows the recipients not only to spread your message, but also create a closer relationship to you. The tweet about this download link actually has a script that inputs the text directly into your twitter text box so you just need to click update after logging in. Overall, this is a nice, unobtrusive way to expand the reach of your word of mouth marketing programs and generate a few more leads.

Authority Black Book for Better Backlinks

I was trying to update myself on the latest social marketing technology on Mashable.com when I found a link to an interesting e-book that I could use in my ever evolving online viral promotion strategy for my discount site of the RedX expired listing lead service.

The e-book is names the Authority Black Book and it explains the numerous approaches to increase the visibility and web traffic of your website. The e-book is fairly comprehensive, and with over 67 pages of data contains a great deal of data that can help to better understand the need and overall effectiveness of linking and membership programs with the myriad of online social networks. I know you have an Active Rain account, but do you have a facebook, twitter, stumbleupon, digg, reddit, etc.? Much of the information in the book can be considered common sense, but overall it is a good learning tool to help you grow your backlinks and increase your online presence.