Tuesday, February 06, 2007

Increasing search engine ranking using real estate flyers

I am trying a little experiment in search engine optimization to evaluate how blogging and different blog topics and entries show up on search engines. I am using popular search terms such as real estate Arizona and broker leads to evaluate search engine traffic. Here’s an overview of the experiment.

1) I have gone to Google Adwords to find the most well searched search terms that are related to broker leads and real estate marketing tools. According to google, real estate agents that are searching for leads, flyers and marketing tools search most often under the following search terms: real estate leads and leads real estate, marketing for real estate, real estate agent marketing, real estate internet marketing, direct mail leads, leads for realtors, realtor promotion, realtor promotional items and realtors leads.

2) Now that I have identified these highly visible search terms for real estate marketing, I simply add these terms to the vernacular of various blog posts. Over the next few months, look for these strategically placed realtor marketing terms. I will gradually be placing the terms and measuring traffic results through hittail and mybloglog.

I’ll let you know how it turns out. If the experiment is successful, there will be a bit more organic search traffic to the 4MySales blog

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