Tuesday, February 06, 2007

Ten steps to a great podcast

So back to blogging and making posts. I still am struggling with getting enough time to pen something meaningful, but I did find a great article on how to create a great podcast. This article http://www.marketingprofs.com/7/collier6.asp was of specific interest to me since we are having great success with the 4MySales.com podcasting tool and helping real estate agents podcast their message to their waiting clients.

Stop in and create your own podmail in under five munites at http://www.4mysales.com/record_a_podcast.php

Okay, back to the article. It was posted on Marketing Profs and details the top ten steps to creating a great podcasts. I have repeated them below in an extremely abbreviated format, but read the entire article to get a better idea of the rationale behind each step.

So um…. Step 1:
DO RESEARCH – I am sure that we are acutely aware of topics that turn us on and topics that turn us off. Make sure that the topics that you choose to broadcast are of interest to your listening public. As an example, very few people are excited about hearing a list of current homes available for viewing. However many people are interested to hear about the current market, any planned buildings or re-zoning activity in their community, school updates, etc. Before creating a podcast, spend some time at Starbucks listening to what people in your community are talking about.

Step 2
Determine the format of your show: Is it a talk show, interview, general commentary. Will it be raucous or generally subdued. Plan the format of your podcast the same way you plan the format of your blog. Make it real and make it genuine, but make it entertaining.

Step 3
Determine what equipment you will need. Seriously, just try the 4MySales.com podcasting system. We put a pretty heavy investment in place to make it easy and user friendly.

Step 4
Select the program that you will use to create your podcast. See step 3 above.

Step 5
Write the layout of the show and begin rehearsing. Rarely will you be able to pull off a podcast in one take. For me, even voicemail is a challenge.

Step 6
Record the main body of the show: My take on this is break it up into specific segments for ease of editing and recording.

Step 7
If applicable, select beginning and closing music.
Step 8
Select a podcast host.. So the article makes this point number nine, but step 8 in the article is related to step 7. With regard to a podcast host, dare I say 4MySales.com?

Step 9
Promote your podcast. I recommend announcement emails (included in 4MySales) along with other means of direct promotion.

Overall, my advice is to read the article and learn about the value of podcasting. When you are ready to get your feet wet, visit us at 4MySales.com. Podcasting is only one of the many features that are included for less that $20.00 per month.

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