I have used a number of them in getting my REALTOR lead system into the top listing on Google. One of the techniques that I have had some success in recently is creating squeeze pages for specific search terms. A queeze page simply being a landing site designed to generate leads that is optimized for a specific search term. To provide a basic example, let's say hypothetically that youwork in
- Register for the url of your given search terms. When registering these URL’s use the specific term that you are targeting. As a side note, I have found more success in not including hyphens, but instead having the word run together in the URL; i.e www.realtorexecutive. com instead of www.realtor-executive.com.
- When creating the actual landing page, you have a number of choices. If you are versed in HTML, Adobe Dreamweaver and Microsoft Front Page are good toolsl. If HTML is foreign to you, then there is a quick site development tool called XSite Pro that makes creating a keyword optimized site extremely easy with no programming involved. When you develop a squeeze page, create multiple sub pages. Generally the site needs to be more than a single page to get any attention from Google.
Once you have built your site, upload it to the web and start getting backlinks to it. It is important to know up front that backlinks directly impact the page rank of your site, and that they will be necessary to get to that first page for your given search term. Fortunately, creating the backlinks yourself are pretty easy. First and foremost, create a link to your new site from your blog. Also, it would behoove you to create a blogger blog using the same URL (executivehomesorem.blogspot.com for example) and post a link to the new squeeze page from that blog. (Pleasse note that if you create the blog, you will need to post content to it as well.) Post a link to your page from your ActiveRain account, any HubPages or Squidoo lenses that you may have. Essentially post a link on any real estate related site that you can. Remember that each additional link to the site improves the possibility that it will show up on the first page of google.
Now, as a real world example, I have been spending time trying to get traffic to my wife’s business, Bloomen Nutrition and have used this technique over the past few weeks for the terms “while pregnant”, “chewable prenatal vitamin”, and “what to expect when expecting.” She owns a prenatal nutrition company and I have been focusing my talents on getting her up and running instead of focusing on real estate. Regardless, here is the example. If you google those terms what you will find is that chewable prenatal vitamin results in www.chewableprenatalvitamin.com showing up halfway down the page. For the term while pregnant, the site still needs a few backlinks because the whilepregnant.net site is showing up as the 19th link on page two of google, and I just completed the site for what to expect when expecting, so we will see where http://whattoexpectwhenexpecting.net/ ends up.