Monday, May 04, 2009

Improving Keyword Search Traffic

My ideas building squeeze pages is not unique, and is in fact becoming a widely practiced technique for search engine optimization. As a reminder, a squeeze page is a search engine optimized keyword specific landing page to gather leads. An example of this would be my expired listing lead site,

Here is a link to a Marketing Sherpa article on how Jelly Belly has used this technique to grow their online customer acquisition and conversion by 200%. Now for many REALTORs, using an enterprise system to create 500 keyword specific pages is just not economically viable. However, I can tell you that similar results can be achieved with a simple WordPress blog, templates and a godaddy account.

Just to keep score on which of my links are currently getting first page exposure for a search term on Google, “Real Estate country” is still low on Google, but gaining rank. Expired Listing lead and Expired Listing Lead software is dominated by my links. For my wife, “Chewable Prenatal Vitamin” shows up on Google twice with a link to Bloom’en Nutrition, and I just registered so we shall see when it finally ranks after I get the pages loaded.

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