Thursday, May 21, 2009

Lead Generation Program With Twitter

When I began working with this new technology I was very skeptical. I have had access to my twitter account which I used to promote our discount to the RedX listing lead generation system, but until recently have not spent much time using it. As a result, I am a little late to the game. However, now that I have a good grasp on the technology, I can see how real estate agents online should be utilizing this tool to attract leads.

Now what are the steps to incorporate Twitter into a campaign? Before we get started you need to understand that Twitter is only a single touch point for your prospective clients and that multiple touches are usually needed to attract a client. Also, understand that Twitter etiquette implies that when you follow someone’s tweets, they may in turn follow you.

With that background, what are the steps? The first step is to link your twitter account to any online page where you can be found. If you have a site, blog or online presence, add a “Follow me on Twitter” badge with a hyperlink to your twitter site.

To start using Twitter as a marketing tool, create an auto-responder on your twitter account so that when someone chooses to follow you, they will automatically receive a thank you with a call to action. I for my autoresponders. The message should thank the user for following, and include a call to action. Your may choose to make your call to action an offer for a free report, data, or some other offer that allows you to capture more information about your target lead. For example, my call to action is “Thanks for the Follow! Want a discount on listing leads from RedX? Visit me here for more info.”

The next step is to start tweeting. You should routinely tweet, but also be aware that there is a shortcut that you can use when you can’t post directly. If you have a blog that you update often, you can post the feed directly to your twitter account using TwitterFeed.

The next step in your twitter marketing should be to add followers. You can find followers who live in your area simply by doing a keyword search on the twitter user directory Twellow. Just search the twellow list for active tweeters that live in your area and follow those that fit the bill.

There are numerous other ways that you can include twitter as part of your marketing, including mobile messaging and even video. We won’t get into those details for this post, but may address them lager.

Finally, I did want to mention that we are still SEO-ing the term, AgentsOnline but it has not yet been indexed on Google. It should be soon.

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