Saturday, July 29, 2006

Lead Prospecting Engines Explained

To continue our discussion about prospecting engines, it is simply a system to maintain continual contact with a prospect until they decide to use you as their real estate agent. There is a basic tenant in marketing that a person will recognize a message after at least five exposures to a marketing message. They will act on a message after eight or more exposures, and will remember a message by wrote after twelve or more exposures. A good prospecting engine is a system that automatically maintains contact with your prospective clients and exposes them to your personal brand or message often enough that they remember your name.

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