Human communication is key to REALTOR Marketing

Jen Blackert posted an interesting article this week on Broker Agent News on ten easy ways to attract clients with your email newsletter. The article points out a very basic tentant of online advertising that is well worth repeating…. Humanize your communication. Whether it is online through podcasts and email REALTOR marketing tools, or off-line through flyers and introduction letters, humanize your communication to your target client. In this world of instant and anonymous communication, your most successful real estate marketing endeavors will be those that help you create a human connection to your target clients.

For Jen, her advice follows the basics of relationship building. Tell your client about yourself and educate them about who you are and the value that you offer. Share your interests with them (can anybody say real estate blog) and show that you care by asking for and responding to feedback. Clarify your communication and use terms that most lay-people would understand. Be genuine (first rule of blogging and online communities) and relate to your client’s interest, fears and concerns. Finally…. And this goes back to prospecting engines…. Stay in touch. Once you have a prospect, keep your brand equity high. Here’s the link to Jen’s article.