Squeeze Pages to Get to the Top of Google

If you have read my previous blog, you know that I have been spending time lately developing landing sites for our expired listing lead software that quickly get to the first page of google for a given search term. The benefit of this technique is obvious in that five hours worth of work can result in a torrent of traffic that would have otherwise cost a fortune. Unfortunately, each of these sites takes about five hours worth of work to develop using Dreamweaver, or at least three hours using Xsite Pro.

However, recently I have found a tool that promises to shorten that time investment into about an hour from start to finish, not including the research into the keyword. The tool is simply a Wordpress Theme generator that quickly turns any Wordpress installation into an active and formatable landing page. The actual term for the sites that result from this Wordpress theme are Squeeze Pages (landing pages designed to attract leads online.)

So what is the advantage of this new tool?

Actually, there are a couple. The first is that Google loves Wordpress blogs which gives you a leg up when you get started. The second is that all that is required to create an effective lead generation page is to upload a wordpress blog, choose the theme, and type your keyword-optimized advertisement. As I said before, it is a lot quicker than creating a site from scratch, and once you have modified your template, you only need to make minor modifications to the text to optimize it for another keyword. As I said, this tool promises to save a lot of time.

So just to re-cap, what do you do in order to get a site to show up on the first page of google?

1) Use the google keyword tool to find a search term that your target client would typically search. Find keywords that have a large number of searches, but few sites that are directly optimized for that site.

2) Register for the URL of that keyword. If possible, get the .com version

3) Create a Wordpress Blog (many web hosts that offer the cPanel control panel have an automated installer built in.)

4) Upload your squeeze page theme.

5) Modify the text and images of the theme to meet the needs of your brand. I would recommend making these changes, then downloading the version to your hard drive so that you only need to make the formatting changes once.

6) Publish the blog, place the appropriate links back to your real estate home page.

7) Start placing backlinks.

What you will find is that your site will initially get indexed pretty far down the google ladder, and occasionally won’t get indexed at all. (this happened to me with realestatecountry.net.) Regardless, over the next few weeks, start adding links to the site from any real estate-related websites that you have access to. Place a link back to the site on your ActiveRain blog as well as any other blog you manage. Get as many links from real estate-related sites back to the page as these will ultimately determine where your site ends up on the search engine ladder.

After a few weeks, if you have sufficient links, your site should creep to the top of the search engine ladder. As an example of how this technique works, google expired listing leads. How many entries that link back to 4MySales or Barrett Niehus can you count?

Optimizing Your Page for Real Estate Leads

I have used a number of them in getting my REALTOR lead system into the top listing on Google. One of the techniques that I have had some success in recently is creating squeeze pages for specific search terms. A queeze page simply being a landing site designed to generate leads that is optimized for a specific search term. To provide a basic example, let's say hypothetically that youwork in Orem Utah and specialize in executive homes. To date your website has not shown up under the search term “executive homes orem” or “orem realtor executive homes” but through your research you know that those terms are often searched and meet your target demographic. How you would develop and use a squeeze page would be as follows:

• Register for the url of your given search terms. When registering these URL’s use the specific term that you are targeting. As a side note, I have found more success in not including hyphens, but instead having the word run together in the URL; i.e www.realtorexecutive. com instead of www.realtor-executive.com.
  

• When creating the actual landing page, you have a number of choices. If you are versed in HTML, Adobe Dreamweaver and Microsoft Front Page are good toolsl. If HTML is foreign to you, then there is a quick site development tool called XSite Pro that makes creating a keyword optimized site extremely easy with no programming involved. When you develop a squeeze page, create multiple sub pages. Generally the site needs to be more than a single page to get any attention from Google.

• There are a few basic rules that you should consider following when developing your page. The first is that for google, multiple pages with good keyword content typically ranks better. The second is that a privacy policy is smiled upon by both your visitors and your search engines. The third is that you want the visitor to take action within seconds of hitting your landing page so have a strong call to action. Fourth, if your squeeze page is requesting contact information, keep the amount of information that you request limited, and offer value for that information. All too often I see REALTORS who have six or more qualifying questions on their lead generation pages. In order to optimize your leads, capture just name, email and possibly phone. You can qualify the lead at a later date and the more information you request up front, the fewer leads you will receive. The fifth and final rule is that you want to control your visitor’s experience. For these pages, you want to limit the visitor’s behavior to submitting their information, or learning a little bit more about the offer before submitting their information. Choices equal confusion which results in hesitation and inactivity. Create your squeeze page so that you have two or three good pages that are optimized to your target search term. Include your lead generating offer on each of the pages and be sure to include a privacy policy. Where applicable, also link to your home page so that your prospect can get back to your site. This may sound like a lot of work, but if you do this part correctly, you will likely get much more traffic at a lower cost than trying to PPC advertise for your target search term.

Once you have built your site, upload it to the web and start getting backlinks to it. It is important to know up front that backlinks directly impact the page rank of your site, and that they will be necessary to get to that first page for your given search term. Fortunately, creating the backlinks yourself are pretty easy. First and foremost, create a link to your new site from your blog. Also, it would behoove you to create a blogger blog using the same URL (executivehomesorem.blogspot.com for example) and post a link to the new squeeze page from that blog. (Pleasse note that if you create the blog, you will need to post content to it as well.) Post a link to your page from your ActiveRain account, any HubPages or Squidoo lenses that you may have. Essentially post a link on any real estate related site that you can. Remember that each additional link to the site improves the possibility that it will show up on the first page of google.

Now, as a real world example, I have been spending time trying to get traffic to my wife’s business, Bloomen Nutrition and have used this technique over the past few weeks for the terms “while pregnant”, “chewable prenatal vitamin”, and “what to expect when expecting.” She owns a prenatal nutrition company and I have been focusing my talents on getting her up and running instead of focusing on real estate. Regardless, here is the example. If you google those terms what you will find is that chewable prenatal vitamin results in www.chewableprenatalvitamin.com showing up halfway down the page. For the term while pregnant, the site still needs a few backlinks because the whilepregnant.net site is showing up as the 19^th link on page two of google, and I just completed the site for what to expect when expecting, so we will see where http://whattoexpectwhenexpecting.net/ ends up.

Attracting Real Estate Leads Through Twitter

I have shifted my focus from getting front page links from google to our expired listing lead software and am instead working with Twitter to do some marketing..  The micro-blogging tool is getting popular and has finally hit mainstream media. With all of those individuals tweeting, how do you take advantage of it to attract new clients and listings?  The best way is to garner as many followers that meet your target demographic as possible, and use their initial follow as well as your tweets to emphasize your brand. So how do get followers, and how do you automate the process? 

Because effective Twitter marketing means attracting as many followers as possible, setting up an autofollow, auto-responder and auto-reciprocate tool is a great way to improve your reach and campaign effectiveness.  The tools that help in this process are Tweetlater.com which allows you to autorespond followers with a direct message as well as automatically reciprocate follows.  Combine Tweetlater.com with the keyword autofollow power of Twollow and you can automate most of the marketing with the exception of actually posting content.  There are rss twitter autopostng services that allow you to post content as well, but we won’t go into them in this discussion. 

As you begin posting to twitter, follow those that have your target keywords in either their conversation or profile.  Roughly 30% of those that you follow will end up following you back.  After a couple of days, unfollow any of those that have not followed you so that your ratio of followers to followees does not get too far out of whack.  

Formalization of Growing the Visibility of Real Estate Country

It has been a while since I posted to my real time blog of getting my real estate pages to cover the first page of google for a given search word. So Freetrainer.com and associated links are in the first three listings on Google for the term Expired Listing Lead in addition, for my wife’s business, I have five of the first page listings on google for the term “prenatal vitamin chews” The challenge has been that I am still working toward getting the term “Real Estate Country” listed on the first page and it is proving to be more competitive than I had originally thought. Who knew that UnitedCountry would have such a strong presence online?

In evaluating the different strategies to get even more linked sites listed on google’s first page for the given word, I found an online e-book that formalized what I have been describing. I won’t go into details about the book, but the concept is simply that instead of creating a bunch of linked sites that all link together, create a site, add one link to your central page (www.freetrainer.com for example) and one or two links to the next page, blog, hub, squidoo, or other site that you create.

As an example, the Real Estate Country blog links to the home page and will be linking to a Squidoo page. The idea is to create a wheel of sites that have just one or two links to your critical pages as well as a consolidated link to your next creation so that the spiders can follow. By building out your wheel, you can have a very targeted group of sites that focus on your specific niche and keywords, but don’t get penalized for having a large number of outgoing links.

Overall, the link wheel should serve to improve your search ranking for a given site, and if done properly, those additional sites that you create will also show up under that search term on Google.

The Step by Step Domination of the First Page of Google, Continued

I have been a bit lax in my activities of getting links to realestatecountry.net to cover the most of the first page of google for the search term “real estate country” This is primarily due to a lot of other activities going on such as helping my wire promote her chewable prenatal vitamin website. Anyway, I am making some small progress and thought I would update some of my real time activities to continue to demonstrate how to get your site and sites managed by you to the top of the search engine for a given search term.

When I last posted, I was mentioning creating a number of squidoo and hub pages for Real Estate Country. While these are still a priority as my next step, I decided to create a blogger blog for the topic instead. I posted my first article today which was a very basic introduction to the blog. As time goes by, I will continue to post real estate country related articles on that blog as well as the other real estate blogs that I manage in an effort to get that and other blogs to show up under this keyword. The strategy is to have this blog and the other related blogs show up in the top ten under the search term so regardless of where the searcher clicks, they end up connecting with me.

I chose to create the blogger blog before the sqidoo page because I recently read that both Squidoo and Hub pages provide nofollow links which means that the search engines don’t really count them for backlinks. I have also read that Google may disregard this feature for these sites, so the jury is out. With that in mind, I thought getting at least one of my real estate country sites onto the first page of google should be the priority.

So the next steps in this step by step strategy are to:

1) Create one or two keyword-specific blogs and start populating them with good content. Use blogger as it has a very high PR as part of the google platform.

2) When you have time, start creating squidoo lenses and hub pages on your specific topic and search term.

Step by Step Guide to Cover the First Page of Google, a Small Challenge

For those of you who have been following along, I am using these posts to go through the step by step process of covering the first page of google with links back to your site. My first demonstration of this was the links to my RedX and 4MySales page under the search term “expired listing leads” The second is the multiple links to Bloomen Nutrition under the search “prenatal vitamin chews.”

Anyway, this newest project was to get as many links on the first page of Google as possible for the term “real estate country” However, I hit a bit of a snag. The site has yet to be indexed by google, and in further examination, I have found that it is an expired URL that was likely has a bad history with google. So here is what I am going to do. For the next while, I will work at the term and see if we can’t get a few of the linked pages indexed by google, even though the target page will likely not show up. This is a little off from the original strategy, but I think it will still work out.

So what are the steps for this week? Two things, bookmarks and sqidoo pages. The bookmarks are pretty self explanatory, add the real estate country link to as many of the social bookmarking sites as possible. The squidoo pages are a little more challenging. As time allows, create a squidoo lens that deals with the topic of real estate country. Make the lens useful so that it will attract traffic, and create a lens group around it. After creating the lens, make five or ten more. With each of these lenses, add content that people searching for the target real estate terms will find, read, and subsequently click back to the original site.

This activity is going to take me a couple of days, so I’ll let you know how it goes.

The Daily Steps to Cover the First Page of Google – Day 2

This is a continuation of my real time description of how to get links to your site cover most of the first page of google for a specific search term. If you have been following along, I started this project yesterday and plan to describe each of the steps taken to cover the first page of google for the search term “real estate country.”

Yesterday I registered for the URL realestatecountry.net , and today I have uploaded the first page of the site. Because this is an experiment as opposed to a full website project, I have chosen a single page with an attached blog. In reality, it is much easier to get a larger site indexed and the search engines tend to like multiple pages that have content that routinely changes. For the purposes of this project, we are going with the one pager and associated blog.

I created the one page site featuring a link to the Redx Expired Listing Lead and FSBO service. I included the keyword a few times and even linked those keywords back to the site (see Ultimate Search Engine Loophole.) After uploading the site, I added it to a number of bookmark sites to try and get it indexed. As of now, it has not been found by our target search engine, but eventually it will.

These first steps are just to create a website that can accept traffic and appear on the search engines. It is pretty basic stuff, so I apologize for boring you with the details. After I get the site where I want it to be, I will start giving you the play by play on promotion. Just to repeate, this project is to get not only the realestatecountry.net site returned in the top ten on google, but to have many other links to that site returned as well. At the end of the project, I hope that the search term returns at least five sites that link to realestatecountry.net.

A Real Time Guide to Dominate the First Page of Google

I had previously discussed an approach to get the many of the entries on the first page returned by google to point to your website for a given keyword.  I used the keyword search “Expired Listing Leads” and the numerous entries on the first page of google that point to my sites promoting the savings that you can enjoy by registering for the RedX expired listing lead service through FreeTrainer.com.  

As a teaching tool, I have decided to share with your in real time, or at least daily posts the step by step process to cover the first page of google for a given keyword.  My approach is to choose a keyword and promote my links on the web such that at least five of the ten results on the first page of google return a link back to me. 

With that in mind, step number one is to choose the keyword, I used Googles Adsense Keyword tool for this project and determine what keyword is going to give you the most amount of traffic with the lowest level of competition.  For this project, I am promoting expired listing leads for real estate agents.   When you use the keyword tool, you find that Real Estate is extremely competitive in online promotion so after some digging, I found the phrase “Real Estate Country” which returns about 1.2 million searches per month and is relatively sparse in the way of competition. 

As a side note, if you are focusing on your own real estate business in a specific city,  the number of monthly searches will be a lot less and much more targeted.  Regardless, the same logic applies.  Choose the term with the highest number of searches that will be made most often by your target clients.  

With the above in mind, I have just finished registering for the URL realestatecountry.net and signed up for a hosting account with godaddy.com.  Over the next few days I will place the website which will be simple two or three page site, most likely with a blog or rss feed. 

In summary, here is step one:  Choose a keyword that does not have a lot of competition, but does have a high number of searches.  Register your url with that keyword.  We will work on the the site in the next discussion.  

By the way, I am still also doing this with the prenatal chew business as well and the entry returns Bloomen Nutriton at the top of the first three pages of google.  Not quiet all over the first page, but we are making progress.

Appear Multiple Times on the First Page of Google

Google  “Expired Listing Leads,”  Half of the page  references me through  4MySales, Barrett Niehus, or through my relationship with the RedX Expired Listing Lead Service and its associated savings.  Getting this type of rank can be a good amount of work, but it can also help you attract many many clients.  So what is exactly do you need to do to dominate the first page of google to maximize your web traffic? 

The approach simple, and just requires you to realize that you need to have relatively big presence online, with a keword-narrow focus.  What does that mean?  It’s simple really.  I have lectured for a while that in order to be a successful Realtor you need to serve a niche and create a value proposition that differentiates you from your competition.  That sentiment is reflected online, but with some SEO specific caveats.   

So what are the steps to get your links listed on the first or ten results on google for a specific search word go back to you?  It all starts with picking the right search words.  Depending on the group and cities that you want to target, start creating a list of keywords that you feel that your clients will be searching for.  With this list, use a keyword tool (I actually prefer the Adwords keyword manager for Google) and take a look at the relative number of searches that your target keywords get per month.  

After choosing your keyword, optimize your website for that word.  I won’t go into details on site optimization, but be sure to update your meta tags, description and the keyword frequency in the body copy of your site. 

The next step is much more critical.  Start increasing your online footprint to feature that keyword and link back to your site.  Start a blog on blogger and choose that keyword as the URL (for some reason hyphens aren’t currently searching as well as run-on words so choose URL’s such as realtorleads.blogspot.com  as opposed to realtor-leads.blogspot.com.)  Post a few keyword-rich articles to that blog and add links back to your home page on the blog-roll. Add other links to your blog roll as well, but if possible add nofollow tags to those links as they do affect the pagerank of the blog.  If you have a similar topic with a related keyword, you may choose to two or three related blogs.  However, don’t overdo it as legitimately keeping these blogs up is a challenge and at certain levels it could be considered spam.  For me I have just two blogger sites dedicated to real estate, the most active dealing with viral marketing for REALTORS.  

After completing this work on blogger,  you may choose to do something similar with Wordpress.  The idea is to get five to ten quality blogs that you can legitimately maintain by posting just an entry per day.  After you have created your sites, be sure to ping them to the various blog search networks so that they get indexed promptly.

 

Next, turn to social networks and for each netword, choose a username that is your keyword.  Create your profile using keyword rich text, and use these pages as well as your blogs as selling opportunities.  People in the network will find you and connect with you, so put your best face forward.  Spend time getting to know the community and post information that will help the community grow.  

After creating your presence in the communities, spend some time on Squidoo and Hubpages creating lenses and pages that feature your keyword and link back to your site.  Once again, the idea is that when a person searches a specific phrase, multiple pages from different sites all linking to you show up.

 Once you have done all of the above, it is a matter of maintaining the content on all the sites (I allocate an hour a day for the prospecting expireds system.)  and adding content that serves your target search term.  

It is a fair amount of work, but the system does work.  My current project is Bloom’en Nutrition Prenatal Vitamin Chews.  I just started last week with the search term “prenatal vitamin chews” so there are only two entries on the first page of google that go back to Bloom’en Nutrition.

Yet another Way To Increase Your Search Ranking

I spent a fair amount of time reading message boards a few nights ago trying to find new ideas to get backlinks to the RedX expired listing lead service when, after a lot of reading, I ended up on Yahoo Answers. As an individual with a background in real estate, marketing, and strangely enough nutrition, I started answering questions about short sales, foreclosures, bank owned properties, etc. On every answer, I put a link back to my 4MySales.com site and a keyword-rich description of my area of expertise as part of the source box. After about two hours of answering questions, I went to bed.

Anyway, I checked my backinks yesterday, and a number of my answers showed up as indexed by google. These indexed pages were short lived, but they may have had an effect on my overall rank.

With that in mind, here’s the approach and possible benefit. If you do not yet have a yahoo answers account get one. Spend some time with your profile as it is an extension of your professional bran. Do a search for a real estate topic that serves both your area of expertise as well as your local geography. Start posting answers to questions, and in the resource box make sure to include a link back to your site, with a keyword rich description of your qualifications.

The benefits are that many people read the questions and answers so you may get quite a bit of traffic from the post. In addition, it looks to me like the links do get indexed which should help with your overall search engine ranking.

Finally, if you want an application that runs on your desktop that will notify you when a question that you can answer is asked, answersniper or answereye may be something to look at. Both can also be configured to be abused, BUT DON’T USE THEM THAT WAY.

Automated Directory Submitting, Fast and Easy

Previously, I suggested a quicker way to submit your URL to the multitude of internet directories to grow your backlinks. I did this for a few hours on Friday to grow the links to the discount page of the RedX expired listing lead software and system. Fortunately for me, in my search for an even better approach to directory submission I found a website that automates almost all of the process. I spent another four hours on Saturday submitting 4MySales.com to promote my relationship with the Real Estate Data Exchange (Red X) to the list of directoris and received about 400 backlinks by the end of the process..

The website that I found is http://www.availablescript.com/submiter/index.php?menu=join with the corresponding password of hallo. What the system does is uses a script similar to that of directory submitter to populate all of the fields of your target directory. The only think that you need to do is enter the captcha (human identifier string) and choose the best subdirectory for your particular URL. It is a pretty cool tool and the number of link confirmations that I received in my email confirms that it does work.

An Easier Way to Get Backlinks

There are many tools that I have found to promote the RedX real time listing lead service, and although many of them have been found on discussion areas and groups that focus on the more seedy approach to online marketing, some of these tools do have an application in the white hat world of online marketing.

One approach that has potential is simply what I have been doing manually for the past ten years. Searching for lists of directories with high Page Rank, going to those sites and submitting my link manually. The frustration that I run into is that it takes a whole lot of time to search each directly and after page ten or so in Google, many of the links repeat.

So turning to the black hat guys and their discussions, I think I have found a faster and still white hat approach to get backlinks from directories. I have been using Article Submitter to automatically submit my articles to the various e-zine article directories on the web. The tool shows the link to the website in the top window and the actual website in the lower window. When used to submit articles, the software automatically (more or less) accesses your account for each site and automatically (once again more or less) posts the article. However, there is an purpose application for the software, specifically because it does show the website in the bottom window. That application is to speed up the subscription to hundreds of online directories.

This is the approach. Article Submitter allows you to upload your own list of URL’s. To use it for directory submission, search online for a list of good directories, or Google online directories and start copying web addresses. You can also use what is known as a URL scraper and search for directories to expedite the collection of directory sites, but these are typically tools for spammers so use at your own risk.

Once you have collected your list of URL’s, upload them into Article Submitter. Add your link information into the software and start manually clicking (you won’t be able to use the auto-submit feature for this) each of the links on your list. Because the URL’s show the website in the bottom window in the software, you can manually go through the registration process for each directory. Your progress is expedited because the software automatically populates forms within the site.

Now I am not saying that adding your link to directories is not still going to take some time, especially if you are doing it legitimately. However, just by having a single list with the ability to automatically insert your links into forms is going to save a great deal of time which adds efficiency and will hopefully result in a lot more backlinks.

Online Marketing Resource; The Best That I Could Find

It is obvious to most of you reading this post that online marketing is going to be the most cost effective way to attract new business. You have the farthest reach, can touch the most people and it is the only advertising that you can do to get prospective clients when they are sitting at their desk at work during the day. This is no shortage of places to learn about marketing your site online, and making the conversion process more streamlined, but I have to tell you that the information taught by MarketingExperiments in their bi-weekly webinars is by far the best. I attend their online marketing optimization webinars every other week and have a lot of success in growing the conversion and even the page rank of 4MySales.com and leveraging the benefits of the RedX real estate lead attraction system.

Marketing Experiments is owned by Marketing Sherpa, which is one of the most best known online marketing resources around. Their entire approach is to take the websites of small businesses and organizations, and run optimization experiments on those sites to increase lead capture by focusing on various aspects of the website and the steps that the prospect goes through as they convert to clients. The online webinars are hosted by a well respected team of researchers whose only job is to find out what best practices actually result in additional sales for a given website. The link to their site is above, and if you want a great resource to learn how to improve the effectiveness of your website and online marketing I would recommend Marketng Experiments.

Increase Your Online Traffic Using Two Simple Methods

I am learning about to promote the RedX REALTOR Lead generation service so I have spent time on the SEO blogs, am a regular attendee of online marketing webinars, which by the way I am applying to Bloom’en, and spent hundreds of hours reading and watching videos on online promotion.

So what have I learned? The answer is quite a bit, but to simplify my learning, there are two basic approaches to increasing links to your site and increasing the site’s visibility on the main search engines. The first approach is to attract organic backlinks from the trillions of websites that are out there. The second approach is to generate your very own websites that you administer and place links on those sites to your own. Both approaches can be accomplished legitimately, or through black hat methods, but using both approaches together is very effective at generating the links that results in higher search engine placement.

We are all very familiar with the first approach, so I will spend my time on the second. The second approach is what I want to talk about because we are talking about creating decent page rank links to your site from other sites that you control. So what do I suggest? I have the following list to help get you started:

1) Online social networks rank really well. Odly enough, pageflakes and not so strangely facebook show up well on search engines as does Linked In links. If you don’t have accounts with links to your primary site, it is time to step up your online footprint.

2) Squiddo and Hub pages: If you have not created a lens in sqiddo or a hub page, consider doing so. By creating and administratin these pages, you can create some great links to your site from a page that has a relatively high page rank.

3) Create your own directory, forums and management websites. There is a lot of software available in the open source community that you can use to create unique sites that cater to your area of specialization or your neighborhood. Create them and sponsor them from your home page with anchor links.

4) Multiple blogs. I know it is time consuming, but as a google product, Blogger has a very high page rank; which means any links from a blogger site will have a high weight. Create a number of blogs, (don’t link them together) and add backlinks to your primary site. Recruit guest bloggers or pay per article ghost writers to create content. There are software programs out there that will actually scrape content from other sites, but these will get you banned from blogger. Unique original and legitimate content is best.

The intention with this program and what I have described is simply to expand your online footprint wherever possible. If you can create single page websites, or sites that have a lot of content, use them to drive traffic to your primary website. I know that time is valuable and what I have discussed above can initially take a lot of time, but the real estate market is becoming extremely cutthroat and your success may ultimately rely on how many people can find you online.

Grow Links to With a Black Hat Tool

I am learning about the sneaky world of black hat marketing, and there are a number of tools that can be used to ethically promote links and traffic of your own website.  As before, this is all in an effort to promote my relationship with the RedX expired listing lead system and the discounts.   I am also saving money with some of this software by promoting my wife’s prenatal vitamin company, Bloom’en Nutrition as well. 

Anyway, a few posts ago I mentioned an interesting software that automatically submits your entry to a couple hundred article and e-zine websites.  Using the software quite a bite over the past few weeks and have found that duplicate content is a major hindrance to increasing my rank on the search engines.  In doing some reading on the SEO and black hat forums I learned that Google may actually penalize your site for having duplicate content spread across the web.  This leads to a conundrum, on the one hand you have at least hundreds of backlinks per article of various page rank, but on the other hand the penalty for duplicate content may bring your ranking down.    

The solution, interestingly enough is another black hat tool designed specifically to increase SE rank.  The product is known as a word spinner and what it does is takes your article posted on blog and randomly modifies the text to make is unique enough to make the resulting text 40 to 80 percent different than the original.  The specific product that I found was WP Spinnner and it is a simple Wordpress plugin.  To use it, you simply add an article and some alternative text or sentences to your article and post it to your wordpress blog.  Each time you refresh your blog the WP Spinnner will change the article to read differently enough to appear as a new article.  This is great for search engines because it makes the spiders think that there is new content on the blog each time it spiders the site, regardless of your posting schedule.  

The real power of the spinner however is the ability to create multiple unique articles that can be submitted to the 300 plus article directories.  It adds a little bit more time to the submission process, but instead of having 300 submissions that count as one link on google, I now have over 300 quality backlinks from unique articles every time I sit down to write and post.  

Now if I can only find a software that combines the article submitter with a spinner, I will be set.

Increasing Traffic via YouTube

Understand that the software that I am about to describe is considered black hat, and as such carries the risk of having your IP address banned from YouTube. However, for those of you that are interested, here we go.

Before I begin, let me tell you that this is a software that I have not used and don’t plan to, but have read extensively about. My approach for my discount offer on the RedX expired listing lead system it to remain above board so this YouTube software doesn’t quite fit my model. However, it keeps popping up on the black hat promotion groups as a way to explode site traffic through YouTube so I thought it may be interesting.

The software is TubeIncreaser and what is does is takes any video on YouTube and adds thousands of fake page views over a set period. As I understand it, after videos have been posted a while, those videos with few views naturally fall to the bottom of the categories. However, those with a large number of views, or those with rapidly increasing viewership actually increase in visibility on the site and subsequently get more and more traffic. Apparently the TubeIncreaser software tricks the YouTube algorithm into thinking that more and more people are viewing your video over time. Subsequently, real viewership of the video rises as does the corresponding web traffic.

Authority Black Book for Better Backlinks

I was trying to update myself on the latest social marketing technology on Mashable.com when I found a link to an interesting e-book that I could use in my ever evolving online viral promotion strategy for my discount site of the RedX expired listing lead service.

The e-book is names the Authority Black Book and it explains the numerous approaches to increase the visibility and web traffic of your website. The e-book is fairly comprehensive, and with over 67 pages of data contains a great deal of data that can help to better understand the need and overall effectiveness of linking and membership programs with the myriad of online social networks. I know you have an Active Rain account, but do you have a facebook, twitter, stumbleupon, digg, reddit, etc.? Much of the information in the book can be considered common sense, but overall it is a good learning tool to help you grow your backlinks and increase your online presence.

Leveraging What the Profiteers Can Teach Us

There are a few approaches that stand out as completely applicable to the white hat world. An approach that more nefarious online marketers use to garner ad revenue from pay per click adversities is to find a set of keywords that are underserved by advertisers and highly trafficked by the public users. The black hat marketers capitalize on these niches by creating thousands of pages of content to penetrate each corner of that niche. These marketers use a variety of tools such as those described in the Micro Niche Tool to locate search terms with opportunity and then a myriad of other software products to penetrate the niche.

As I have discussed previously, I am doing this research to find new ways to increase webtraffic to 4MySales.com and my discount offer for the Expired Listing Lead System from RedX. As such I am learning about the blue, black and white hat world of internet marketing. We have all talked about finding a niche in your own market and leveraging it to differentiate yourself. We have also discussed creating single page websites to service our long tail of keywords that we believe are applicable. However, I don’t believe anybody has suggested that we use tools like those discussed above to locate high volume low competition search terms, the create unique individual sites to specifically service those keywords.

My thoughts would be the following: Instead of trying to compete on the term real estate, or even Salt Lake City Real Estate, use the tools to find specific terms that are underserved such as Lease to Own Houses in Salt Lake City. After identifying the desired search terms, buy a URLs with those terms as part of the name, “leasttoownhousesinsaltlake” Finally, create a keyword specific sites that services that niche (see my previous entry on the Ultimate Search Engine Loophole) Finally, make sure that my blogs link to those pages and start alternating my signature pages with the different links. If necessary, create a few new blogs that specifically service and target those sites.

I know that it sounds like a lot of work because you are now managing multiple sites, or at least multiple blogs, but the concept is simply to create a bigger print on the web which may translate into more people being able to find you.

Increasing SEO With Automated Article Submission

This week I was focused on finding a few new techniques that could be used to increase search ranking and web traffic. What I found in my research was that there are a number of affordable tools that are designed to automate the backlink process.

I am one for occasionally writing an article and then submitting it across the web (google Barrett Niehus) as part of my linking and web promotion strategy. I generally end up manually submitting my articles to around twelve article directories for republishing. This works great for me because the resource box for the article is always included which gets my name and links top the discount for the RedX Expired Listing Lead System in multiple places.

In my reading this weekend, I found a great new tool that is really going to streamline the process for me. The tool is a software package that automatically submits your article to over 350 different article directories. The software, Article Submitter, has a video that walks through the submission process, but essentially once you enter your article, author information and category data, the software goes to each directory website and populates the required forms and automatically submits the entire article. There are a few directories that require you to enter the captcha verification codes as part of the process, but it is pretty straightforward. Overall, the Article Submitter software allows me to increase the number of directory submission from around 15 to over 350!

Tags: SEO, Article Submitter, RedX, Expired Listnig Software, Automated Article Submission, Black Hat, White Hat, Blue Hat