Thursday, July 26, 2007

Five Components of Word of Mouth Marketing

The Five Steps in Word of Mouth Marketing

In my search to find some great new content for the Viral Book Project (keep submitting ideas to me, I need more contributing authors) I came across Andy Sernovitz book

Word of Mouth Marketing
which, just happens to be on the very topic that I am creating this e-book about. Anyway, there is a lot that you can learn about going viral from Andy’s book, but it amazed me that his Five Steps for a Word of Mouth program was reprinted in the blog space everywhere. I’m not usually a lemming, but some content deserves to be repeated. Here are the steps; taken from an article by Andy on Marketing Profs:

1. Talkers: People who are more likely to relay your word of mouth message

2. Topics: Portable concepts for people to talk about, simple ideas that are word-of-mouth friendly

3. Tools: Techniques and technology that make it easier for word of mouth conversations to take place

4. Taking part: Participating in the word of mouth conversation and engaging in a genuine two-way dialog

5. Tracking: Measuring the online conversation

TAGS: WOM, Andy Sernovitz, five steps word of mouth, mouth of word, topics, tools, taking part, tracking, talkers, evangelists, e-book, viral book, project

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