Wednesday, July 18, 2007

Marketing Idea: Viral Scavenger Hunt

A small and controversial buzz has been growing in the blogspace about Bayer’s new online promotion to expand the Aleve brand online. The new site, is an online scavenger hunt to track down the fictional Dr. Albert Brigg and Eve Bloom who are actively fighting PAIN and have disappeared in No Name USA. The marketing campaign utilizes a number of online social networking sites, blogspot, ning, WetPaint and videos (I haven’t found them on YouTube, but the night is still young.)

Now there is controversy because the campaign is very contrived, but it is entertaining. My take on it however, is why not utilize their idea and create your own viral campaign? Anybody up for a viral scavenger hunt? Get a group of bloggers together, have them create profiles and posts across as many online social tools as possible, and have a wikki scavenger hunt. The first person to locate each profile, post a specific message to it, and document that you did it on your blog (hyperlinks, videos, pictures, etc.) wins!!!!

TAGS: viral scavenger hunt, wikki, aleviator, albert brigg, eve bloom, ning, wetpaint, video viral, wins

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