Tuesday, July 10, 2007

Surveys, the Underutilized Marketing Tool

In the world of leads for REALTORS, farming letters, and the ever-popular real estate flyer, many agents overlook the great benefit of a simple user-response survey as a great marketing tool. A simple survey has a number of benefits as is the only marketing tool that has the potential to provide you with direct feedback about you and the real estate products that you represent.

If you do not currently use surveys as part of your marketing system, consider that former and existing clients are going to be the best source of data on how to improve your service offering and the value of your brand. In addition, using a survey to prospect new clients is a great way to tailor your current offering to suite the needs of your market. Finally, regardless of who you touch with your survey, it is a non-intrusive way to remind your prospects about the services that you offer.

TAGS: survey, marketing tool, survey monkey, sales scout, drip marketing

1 comment:

Briana Scurry said...

Thanks for your comment on my site. You've got a great resource here for RE professionals in this fluctuating market.

At this time it's always important to tap into ways that keeps you in the forefront of current and future clients are looking for.

Let me know if you have any questions on Sales Scout.

-Briana