Monday, July 30, 2007

Differentiate Your Closing Gift

Instead of giving your clients the same old “just moved” or “our new home” change of address cards, why not create a photo-collage (photomoasic) of their new home made up of pictures of the new residents, the various rooms of their home, as well as your picture, logo, and offices? The photomosaic can be embedded into your standard change of address post card, or if you are feeling unique, you can have a copy of it framed as a personalized closing gift for your clients. Personally, I would recommend you do both.

So how do you create a photomosaic closing gift? Actually, it is really easy. Purchase of download a dedicated photomosaic software. (Here is a list of them) and when you are ready, take a picture of the property in question (preferably with the new residents posing in front) and a number of other “family” pictures of the house and the new residents in it. Apply all of these photos to the software and send the output to a professional printer for conversion into postcards and farmable art.

As a follow-on, email your client a copy of the graphic with a thank you note. They will likely send it to their friends and family. Separately, ask if you can do it for them and get a list of email and mailing addresses. This is a great tool for referral marketing.

TAGS: photomosaic, photo collage, closing gift, referral tool, referral marketing, list of photomosaic software, just moved postcards, change of address cards, framed closing gift, unique closing gift

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