Friday, July 06, 2007

Servicing Your Long Tail For Better Blog Searches



Our friend Jim Cronin over at the Real Estate Tomato has re-published a great list from Teresa Boardman that provides 101 ideas on what to blog about in the real estate blogsphere. I have included part of the list below, but I did want to add that whatever topic you choose, you should use targeted keywords as part of your text.

For most of us, blogging is a great past time, but also a way to appear in high ranks in search engines as part of an overall promotion strategy. In addition, by blogging about topics and including search phrases that are more targeted to your niche (your long tail) you can increase your search ranking in the odd phrases that would not otherwise be obvious.

A great tool to help in this strategy is hittail.com which shows you the key phrases that are sending traffic to your site so that you can leverage these terms in future posts to get an even better ranking. My personal strategy in using this tool is to cast as wide a net as possible to service all aspects of the real estate industry. In that vein, I write about leads, expired listings, topics covering real estate heavy states such as Florida, California, Texas, New Jersey, New York, Utah (because I am from Salt Lake,) Washington, and any many other areas. In addition, my strategy is to cover topics that serve REALTORS, brokers and investors. Anyway, back to the point, service your long tail and make it wide.

Here is part of the list re-printed from Jim’s post.

Read the blogs and look for ideas to build on or spin a new idea from..
Take
a picture write a post.
Home maintenance
Take a walk
Senior housing
Pet friendly housing
Staging ideas
local events
Your hobby
A closing
A lender who did a great job
Things that go wrong with
real estate sales
Home owners insurance
Gardening and landscaping
Your city council
A new development
Lofts
Decorating ideas
Real estate industry news - with your own unique commentary
Mortgages
news
Interest Rates
Credit scores
Consumer hoaxes and scams
First time home buyer programs
Working with seniors

TAGS: Real Estate Tomato, Jim Cronin, Long Tail, Blog Topics, expired listings in Florida, Texas, blog brokers, blog strategy, blog marketing, keyword blogging, keyworks

1 comment:

SellerHelpsBuyer said...

"I write about leads, expired listings, topics covering real estate heavy states such as Florida, California, Texas, New Jersey, New York, Utah (because I am from Salt Lake,) Washington"..aha! Killing two birds with one stone.

Now three, since I've repeated them here. lol

Great article. I added HitTail to my favorites.