Monday, July 30, 2007

Viral Marketing and Making Use of Recent Media

I’m still gathering data for the Viral Book Project, but as I continue to surf, I come across more and more great sites that catalog different viral marketing techniques. One of the most recent is a site called the Adverblog which reviews a number of cool commercial viral campaigns.

So as I was perusing through the list of interesting viral marketing campaigns that the bigger corporations are launching; (check out the BMW promotion) it occurred to me that you can garner a lot of traffic by attaching your message to these other promotions. Now I’m not advocating literally attaching your URL to any of the forwards that you receive; although that in itself is an interesting idea. I am however advocating spoofing current media, and actively participating in online conversations about a campaign at the root of the campaign by leaving comments on the blogs that are sponsored by the company.

Here’s my idea for the day….
Aleve has just launched a viral marketing campaign using a number of Web 2.0 tools. Leave comments on each of the tools about the campaign. Do the same thing for the recent Viragra and Transformer campaigns.

Choose a hot local topic for the week, (for my area, the Orange County courts are having all of their traffic tickets processed in a small office in Mexico and there is no end to the discussion about identity theft and security risks to blog about.) Blog about the topic, post reader polls and create a widget or badge to express your opinion that like-mined visitors can also display. Also, express your opinion in the comments sections of the local online newspapers.

TAGS: viral, orange county mexico, widget, badge, viral idea, local newspapers, transformers, bmw campaign, Adverblog, viral opinion, online campaign

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1 comment:

Iron-Man said...

Viral marketing should be eradicated like any other virus.