Tuesday, August 22, 2006

Blogging for Money AND Realty Clients? Really?

I was reading an article in Business 2.0 magazine that details the explosion in online ad placement in Blogging. The article details a few web blogs, fark.com gizmodo.com, etc that have hundreds of thousands of page views each and every month. It turns out that advertisers have found the niche that effective blogs serve. They target a very specific demographic in a format that viewers are open to receiving messages in. The article goes on to say that people now spend more time on the net than they do watching TV. As a result, marketers are having to shift their ad spend to online mediums such as blogs.
Here is the link to the online article: Blogging For Big Bucks

So what does this mean to you as a REALTOR? Well, first and foremost it means that you need a blog to get noticed in cyberspace. It also means that blogs are no longer just hobbies or unique tools for techies. If large branding companies like NIKE and Banana Republic are making heavy ad spends on popular blogs, mainstream acceptance of the medium is already upon us. Your clients are now reading blogs as part of their daily routine. At least one of those blogs should be yours.

It also means that if you are good at expressing your views and have the ability to attract leads within your community you may also be able to supplement your income by selling ad space on your blog. Your blog should be a great tool to attract perspective buyers and sellers, but by serving your specific niche, you end up speaking to a select group of people that are not only yours, but potentially a number of other companies’ clients. These companies may pay you just to put a banner advertisement on your blog.

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