Monday, August 28, 2006

New differentiator becomes new construction

I was reading a Realty Times article this morning about a company that has included new construction listings in their web search. Now their visitors can search the MLS from their site and also find out about new construction in their area. Here is the link to the article. The focus is on how this great new feature is going to differentiate the company’s services from their competition.

Now the company in question HER Real Living has more available resources than the average REALTOR®. However, there are some easy ways to incorporate a new construction section into your own site as a value-added feature for your visitors.

It is not hard to find out who is building in your general area. If you want to incorporate a new construction into your site, simply locate these builders and get a copy of their floorplans, locations and their marketing descriptions of their projects. Depending on the type of relationship that you propose, you may even be able to get them to subsidize part of your web costs. After you have their information, plug the data into a google map API (you may need the assistance of a web programmer to do this work) and link embed it in your site. Obviously, the back end work of programming and functionality is a larger project than just gathering the data, but it may be worth the investment as you expand your product offering to your clients.

BN at A Simple System to Close More Sales

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