Tuesday, August 08, 2006

Podcasts for REALTORS®

While it is true that blogs are a great tool to promote your real estate business and increase search engine rankings; podcasts can be an un-tapped marketing gold mine. Podcasts are audio or video recordings that can be syndicated and downloaded to any computer, MP3 or Ipod www.itunes.com for playback at a later date. These tools are no longer just for creating music and video play lists. Now various schools and universities use podcasts to record entire lectures for student playback and review.

So what does this mean to me, and more importantly, what should this mean to you? Essentially for a real estate agent, it is a way to talk to as many clients as possible and help these clients to feel like they know you on a personal level. Now REALTORS® can create podcasts to update their community on the market, community events, special services, news, opinion, and anything else that will bring clients to your door. To make this even easier, 4MySales.com will be rolling out a new feature that allows real estate agents to quickly record and post podcasts by the push of two buttons on their webpage. All the agent will need is a microphone that they can plug into their computer. In addition, after the agent records their podcast, they can announce it to their entire contact list, embed it in an email message, and post it to other websites for syndication and distribution.

Please leave comments and suggestions on what you would like to see in this new tool so that we can make sure to have as many useful bells and whistles as possible.

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