Real estate agent personal branding

We will explore the topic of creating a personal brand in depth at a later date. However, here is a great outline by Robin Good that details the features and the importance of using your personal brand to set yourself apart. Why is a personal brand important? What comes to mind when you hear the names Donald Trump, Tony Robbins, Dale Carnegie, or Steven Covy? These gentlemen mastered the concept of personal branding.

A link to Robin’s branding blog can be found here:
http://www.masternewmedia.org/news/2004/06/04/brand_your_brilliance.htm