An article in Broker Agent News this week focuses on the impact that national real estate firms have had on the search engine landscape and ways that rural agents can leverage the web to overcome these giants in their specific markets. The article provides some great insight, but it only touches on a point that I want to state explicitly. The internet is the great equalizer for business. Only on the internet can an individual real estate agent present a business façade that competes with billion dollar firms for the wallets of the same client. With this in mind, my advice is to read the Broker Agent Article, develop your web strategy to leverage your local market, and make your online presence unique, compelling, and useful for your clients.