Television advertising is outside of the budget of most agents but if you plan to give it a try there are a few resources that may be able to streamline your budget. In fact, one of the resources, SpotRunner, allows you to overdub your own audio on professionally shot stock footage to create your own professional television advertisement. In addition, the organization has a media buying relationship with cable providers in most markets. There rates are extremely reasonable, and if you are on a tight budget their organization can get you a professionally designed television advertisement as well as placement for very low rates.
We had debated using their services for 4MySales.com, but our target market is REALTORS and not the mass market. However, I thought I would pass along the tip.
Sunday, November 19, 2006
Posted by 4MySales at 1:47 AM