With more and more pressure on parents to ensure that their children have the greatest opportunities in life, additional focus is being placed on making sure that children grow and develop in the best neighborhoods possible. This emphasis used to be geared toward finding the best area high-schools and colleges, but the competition is quickly moving up the food chain. In fact, in some areas (my paradigm is Orange County, California where my neighbors eleven year old is completely stressed about whether he will be able to get into the college of his choice) parents are focusing on moving to areas with the best pre-schools and elementary educations.
To serve this emerging market, I have located a new website SavvySource.com which runs reports to help parents decide which pre-schools will best prepare their children for the future. Now my personal belief is that kids should be kids at least for a little while. However, if you serve a client base of young families and competitive newlyweds, the SavvySource area reports may be a value-add that can give you an edge over your competition.
Thursday, November 30, 2006
Posted by 4MySales at 11:05 PM